Persistence of brand name of electronic products in minds (Case of Study: Commercial Branding of Luxury Handicrafts)

Document Type : Original Article

Authors

• Vahid Hemati ¹
• Farshid Namamian ²

¹ Doctoral student of Business Administration (Marketing), Department of Management, Faculty of Literature and Humanities, Hamadan Branch, Islamic Azad University, Hamadan, Iran

² Assistant Professor, Department of Business Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran

Keywords

• Model
• image
• mental
• curve
• product life