The Role of Presenting the Iranian-Islamic Tourism Model in the Economic and Cultural Prosperity of the Country

Document Type : Original Article

Authors

1 PhD Student, Department of Management, Faculty of Humanities, Islamic Azad University, Saveh Branch, Saveh, Iran.

2 Assistant Professor, Department of Management, Faculty of Humanities, Islamic Azad University, Saveh Branch, Saveh, Iran.

Abstract

Tourism, one of the sources of economic nourishment in different societies and can play an imperative role in development and income. The growth of the tourism industry is of great position for developing countries, which face complications such as high unemployment, limited foreign exchange resources and the monopoly economy. This study includes two communities, the first of which is the statistical community in order to identify the components that affect the competitiveness of tourism companies. The second statistical population includes an unlimited group of domestic and foreign tourists who have used the services of tourism companies at least one time. Data collection method was based on a 31-item researcher-made questionnaire. The reliability of the questionnaire was calculated using Cronbach's alpha method, the value of which was higher than 0.7 for all variables. Data analysis was performed from the implementation of questionnaires through SPSS and Smart Pls2 software in two descriptive and inferential sections (structural equation modeling). The results show that the seven factors of the model (strategy, image, service quality, value, customer satisfaction, customer loyalty and financial performance) had a significant effect on the competitiveness of tourism companies in the country.
Research aims:
1. Recognizing the effective components in the Iranian-Islamic tourism model
2. Designing and explaining the Iranian-Islamic tourism model with the aim of creating economic and cultural prosperity in the country.
Research questions:
1. What are the components of the Iranian-Islamic tourism model?
2. What model can lead to tourism dynamism in Iran and economic prosperity?

Keywords

References

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Islamic Art Studies
Volume 17, Issue 39 - Serial Number 39
December 2020
Pages 388-401

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