The Effect of Graphics and Visual Appeal of Bojnord Local Media on Lifestyle

Document Type : Original Article

Authors

1 Graduated from the Department of Sociology, Azadshahr Branch, Islamic Azad University, Azadshahr, Iran.

2 PhD, Assistant Professor, Department of Sociology, Azadshahr Branch, Islamic Azad University, Azadshahr, Iran.

10.22034/ias.2020.250550.1369

Abstract

The lifestyle of people in the society is influenced by various factors, and in today's era, due to the increasing spread of local media, the question of the influence of this factor is also raised. Bojnord is one of the cities that has local media. In this research, the influence of local media on the lifestyle of people in this city is investigated. This research explores the impact of graphics and visual appeal of local media on the lifestyle in Bojnord city by correlational and applied methods. The sample size of the research was 380 people selected using the cluster random method; also, statistical software and structural equations of SMART were used for data analysis. Hypotheses were tested by calculating Pearson's correlation coefficient and structural equation modeling with partial least squares approach. The research results indicated that the average of lifestyle and local media are of typical degree. Also, the correlation between local media and lifestyle variable is equal to 0.026. The value of Cronbach's alpha coefficients and combined reliability for all the variables in the research is more than 0.7 and this was analyzed by SPSS and PLS software. Thus, local media has an influence on the city of Bojnord.

Research aims:
1. Examining the role of graphics and visual appeal of local media in lifestyle.
2. Investigating the local media of Bojnord on the lifestyle of the people of this city.

Research questions:
1. What effects can the graphics and visual appeals of local media have on the lifestyle of people in the society?
2. What consequences can the local media of Bojnord have on the lifestyle of the people of this city?

Keywords

References

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Islamic Art Studies
Volume 19, Issue 45 - Serial Number 45
February 2021
Pages 379-393

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