Islamic Art Studies

Islamic Art Studies

Persistence of brand name of electronic products in minds (Case of Study: Commercial Branding of Luxury Handicrafts)

Document Type : Original Article

Authors
1 Doctoral student of Business Administration (Marketing), Department of Management, Faculty of Literature and Humanities, Hamadan Branch, Islamic Azad University, Hamadan, Iran
2 Assistant Professor, Department of Business Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran
10.22034/ias.2023.377007.2152
Keywords

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