Islamic Art Studies

Islamic Art Studies

Examining brand positioning components in the art using content analysis method in matching with the importance of branding in promoting Islamic art

Document Type : Original Article

Authors
1 Ph.D. Student in Art Philosophy Department of Art Philosophy, Faculty of Art and Architecture, Tehran Markazi Branch, Tehran, Iran.
2 Department of design and clothing, Yazd Branch, Islamic Azad University, Yazd, Iran.
3 Department of design and clothing, Yazd Branch, Islamic Azad University, Yazd, Iran
4 Department of Business Management, Yazd Branch, Islamic Azad University, Yazd, Iran
5 Department of Philosophy of Art, Hamedan Branch, Islamic Azad University, Hamedan, Iran.
10.22034/ias.2023.413678.2277
Keywords

Subjects


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