Examining brand positioning components in the art using content analysis method in matching with the importance of branding in promoting Islamic art

Document Type : Original Article

Authors

• Samane Khanjani Khabaz Rashti ¹
• Abolfazl Davodiroknabadi ²
• Salar Zohoori ³
• Shahnaz Nayebzadeh ⁴
• Hosein Ardalani ⁵

¹ Ph.D. Student in Art Philosophy Department of Art Philosophy, Faculty of Art and Architecture, Tehran Markazi Branch, Tehran, Iran.

² Department of design and clothing, Yazd Branch, Islamic Azad University, Yazd, Iran.

³ Department of design and clothing, Yazd Branch, Islamic Azad University, Yazd, Iran

⁴ Department of Business Management, Yazd Branch, Islamic Azad University, Yazd, Iran

⁵ Department of Philosophy of Art, Hamedan Branch, Islamic Azad University, Hamedan, Iran.

Keywords

• Brand positioning
• art
• Islamic art
• content analysis
• systematic review

Main Subjects

• Pazhuhesh-e Honar