Islamic Art Studies

Islamic Art Studies

Formulating an Optimal Futurology Strategy for Islamic Art on Social Media with an Emphasis on Instagram

Document Type : Original Article

Authors
Bahareh Ghazivakili 1
Pedram Dadfar 2
Mohammadreza Sharifzadeh 2
1 PhD student, Department of Comparative and Analytical History of Art, Faculty of Art, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
2 Professor, Art Research Department, Faculty of Art, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
10.22034/ias.2024.448207.2352
Abstract
The future of cyberspace, despite its chaos and uncertainties, is undoubtedly one of the most significant realms harboring vast opportunities for leadership in various fields, including Islamic arts. Naturally, those who stand to benefit the most from these opportunities are the ones who have prepared in advance. To this end, this study employs a descriptive-survey method, incorporating expert opinions and SWOT analysis, to determine the optimal futurology strategy for Islamic art on social media platforms such as Instagram.
The findings indicate that the most suitable proposed strategy is the growth and build strategy. This strategy encompasses market penetration, market development, and ultimately product development, maximizing existing opportunities to achieve an ideal and aspirational future. The results also reveal that the lack of serious engagement by cultural and artistic organizations in the education and promotion of Islamic arts is the most critical weakness on Instagram, posing an obstacle to the recognition and development of Islamic art. Conversely, the promotion and enhancement of artistic knowledge and skills emerge as the platform’s most significant strength. The reduction of direct and indirect costs for users of this social medium is identified as the foremost opportunity, while the exposure of certain private boundaries is recognized as the most prominent threat in the digital space and the use of this social medium.
Research Objectives:

Identifying and analyzing the strengths, weaknesses, opportunities, and threats (SWOT) of Islamic art on social media, with an emphasis on Instagram.
Formulating an optimal futurology strategy for Islamic art on social media, with an emphasis on Instagram.

Research Questions:

What are the most significant strengths, weaknesses, opportunities, and threats of Islamic art on social media, particularly Instagram?
What is the optimal futurology strategy for Islamic art on social media, with an emphasis on Instagram?
Keywords
Futurology
Islamic art
social media
Instagram
SWOT analysis

Subjects

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