عنوان مقاله [English]
During the Qajar era, after establishing a relative calm during the reign of Fath Ali Shah and Nasir al-Din Shah Qajar, the headstock was made for the production of exquisite Persian rugs. In this era, European travelers attracted the attention of businessmen and people of Europe and the United States to Iran's handmade rug. In the mid-19th C.E. / 13th A.H. centuries, an evolution in the production of Persian rugs for the supply of the world market occurred and foreign companies were interested in investing in Iran's rug production and trade. Following these developments, some of the countries that had the advantage of handmade carpet industry were thinking of developing this industry and entering into the field of competition in international trade. This competition grew in the global market since the First International War, and large carpet manufacturers have always been competing to takeover global markets, especially the European and American markets. The countries of China, India and Turkey were among the most important rivals of Iran, which in the last years of the Qajar era were able to increase their share of the international carpet market.
By studying news, content and media ads over the past times, we notice that during the Qajar era, especially during Ahmad Shah and Mohammad Ali Shah, the issuance of Iranian carpet was relatively high compared to the rival countries. A review of the press of this time has confirmed that part of the press has been introducing and helping to overcome the problems facing Iran's rug. The sovereign look and the issues that journalists of that period endorsed is notable. That's why the problem in this research is that, how has been the content of ads, news and the process of presenting these ads and reports and that how were the issues raised and discussed, and perhaps the strategies ahead in that era, so by using that information can codify a strategic plan in the field of media as well as in the field of executive work of the country's rug.